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Heritage Day 2013

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Help fill empty tummies with a Heritage Bracelet

FEED SA, a section 21 non-profit organisation, has partnered with The Bead Coalition to raise funds for the vital feeding and education programmes the organisation runs for children within townships.

“At FEED SA we believe that a chance at a better life begins with a full tummy, which is why we’re committed to feeding the hearts, minds and tummies of South African children who are forced to go to school on an empty stomach,” explains Candice Etberg of FEED SA.

“We are a non-profit organisation whose main aim is to establish feeding programmes within townships. These feeding programmes are aimed at those who receive no other forms of funding whatsoever. Our main goal is to uplift South Africans by ensuring that each child from our beneficiaries, is guaranteed at least two nutritious meals a day,” says Joanne Tooch of FEED SA.

In addition to the feeding programmes, FEED SA helps to build and set up crèches, including operations and infrastructure like classrooms, toilets, ablutions, kitchens and offices, as well as teacher training and teaching curriculum. “FEED SA takes a hands-on approach in the townships where we operate, at a grass roots level. We work with prominent and reliable leaders in the communities. To fund these projects and activities we approach corporate companies for their CSI, which in turn scores them points for their BEE ratings. We also engage in various fund-raising initiatives and approach the private sector” says Candice.

FEED SA’s latest project aims to raise funds through the sale of bespoke South Africa Heritage Bracelets, which have been created by The Bead Coalition. Joanne Lapin, CEO of The Bead Coalition, has produced and designed these bracelets, which are aimed at creating awareness and raising the funds needed to feed the hearts, minds and tummies underprivileged South African children.

“The SA heritage bracelet, which has been dedicated to FEED SA, is a beautiful delivery mechanism for FEED SA’s message – That every child has a right to be fed, educated and uplifted. We are therefore extremely proud and honored to be associated with this initiative,” says Lapin.

The local production of these hand-beaded bracelets has also created employment opportunities for previously disadvantaged South Africans. “Nett profits from the sale and payment of every Heritage beaded bracelet will go directly to the projects and causes supported by FEED SA,” she says

“We therefore urge all South Africans to celebrate their heritage and offer their support to those who are much less fortunate than we are by purchasing these uniquely South African artifacts,” concludes Etberg and Tooch.

The bracelets are available for R40 per bracelet, and the wholesale price for retailers is R30 per bracelet. Contact The Bead Coalition on 083 609 1111 to order or email info@sabracelet.co.za for further info.

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